Since launching his spectacular first collection in 2005 while studying fashion design, his rise has been meteoric. So irrepressible is his talent, that what started as a humble project of creating his sister's wedding outfit, has now resulted in celebrity clientele, hundreds of ecstatic brides and grooms, magazine photo shoots as well as a thriving boutique based in Birmingham, England.
Sophie Anderton, Mahima Chaudhury, Rishi Kapoor's wife Neetu and most recently footballer's wives Alex Best and Lizzie Cundy have all been dressed in his outfits, with the latter gracing the pages of India Vogue in a Sati creation. Following his involvement in a documentary about saris on BBC show Desi DNA, his outfits & including a beautiful sari with a fitted basque & were showcased on This Morning. Evolving into a designer making his mark abroad, Sati recently stretched his wings as far as America, where he showcased at the New York Bridal Show in December 2009. Of course UK-based brides are familiar with his work as he is a fixture at the some of the leading UK bridal shows.